Remark-Able Practices

A Little Thoughtfulness Goes a Long Way

In our high-tech, rapid-fire world it's easy to lose touch with the 'little' things that make so much difference in the way you're perceived by people who are important to your business.

Here's a simple thing you can be doing to help you make an impression that will cause prospects, clients and centers-of-influence to think highly of you . . . and THAT is the basis of all subtantial relationships in business.

Read on for this 'gem' of an idea you can use . . . NOW!

Sorry, Familiarity CAN Breed Contempt

A recent study provides strong evidence that marketing communications -- especially advertisements -- are less likely to affect prospects if the advertiser is relying on using FREQUENCY and REPETITION (I call it 'saturation bombing'!) in their advertising.

A more potent factor has been identified that suggests a better way to be sure your marketing communications will reach and affect . . . your prospective clients, customers, patients, etc.

Got YOUR attention? Read on . . .

A Day Away, A Day of Play

Every now and then I do what I ask others to do . . . GET AWAY and PLAY!

Yesterday, I took my own advice. I spent the day with a marvelous group of creative, congenial and very constructive people at a workshop graciously hosted by Seth Godin at his office just north of New York City.

A Marketing War?

Marketing today is polarized, it seems, around those who would seek to market using permission and those who seek to use interruption . . . Here's a thought on this controversy and the implications of it.

The Road To Hell . . .

Seth Godin has a posting on his blog that expresses the tedium that comes from attempting to benchmark various aspects of our lives. In theory, benchmarking is a means to an end of constant improvement; in reality it often becomes more problematic than helpful.

I've long held the belief that, "The road to Hell is paved . . . with comparisons". Substitute the word benchmarks for comparisons and the statement's just as valid.

Way to go, Seth! Good one. Thank you.

Check out his blog and comments directly:Seth Godin's Blog